“Fashion and Formula 1 have formed a fantastic symbiose for decades already. Formula 1 is the perfect environment to develop fashion in its unique landscape of sport and entertainment.” Ahmet Mercan, CEO, AlphaTauri, said: “We are very pleased to announce that AlphaTauri will be the apparel supplier to Formula 1 with their modern and stylish clothing being worn by our staff during the races. Stefano Domenicali, President and CEO, Formula 1, said: AlphaTauri Aston Martin Williams Alfa Romeo Haas Legends Jenson Button Jim Clark Juan Manuel Fangio Mika Hkkinen James Hunt Niki Lauda Nigel Mansell Alain Prost Kimi Rikknen Michael Schumacher Ayrton Senna Jackie Stewart Breaking News MOSTLY F1 A SITE DEDICATED MOSTLY TO FORMULA 1. Collaborating with experts worldwide, AlphaTauri prides itself on utilising trailblazing techniques and modern designs to create comfortable, functional, and smart fashion. Yuki Tsonudas AlphaTauri broke down on the 48th lap of the 2022 F1 Dutch GP. The two-year deal will see AlphaTauri supply uniform to all F1 personnel at the circuit, including senior staff and F1 presenters.įounded in 2016, AlphaTauri is a young, dynamic fashion brand fuelled by a desire to showcase the fusion of ground-breaking technologies and stylish clothing. The Red Bull-AlphaTauri conspiracy ran hot across F1 Twitter after the weekend. Formula 1 is pleased to announce a multi-year collaboration with AlphaTauri that will see Red Bull’s premium fashion brand become the Official Premium Fashion Apparel Supplier of Formula 1.
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